JUSTIN WILLHITE CONSULTING

Bridging the Gap Between Creators, Content & Growth.

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Supercharge Content Output With Proven Systems

4.9(Based on 1,200 reviews) verified_user We completed 85% success project in business Contact US

JUSTIN WILLHITE CONSULTING

Enterprise-level Influencer Marketing & Social Strategy for brands that need scalable, repeatable systems—without the guesswork.

Creator Strategy

Content Systems

E-Commerce Video

AI-Enhanced Decision Tools

About Us

Senior Strategic Guidance. Startup Agility.

I help companies build creator programs, content engines, and marketing operations that scale. My background is unique because I have sat in every seat at the table:

  • The Enterprise Leader: 9+ years at Twitch (Amazon) building creator programs and scaling global content systems, including work on major initiatives like the NFL and Olympics.
  • The Agency Founder: Founder of CommQuest, delivering hundreds of high-performing product videos annually for global e-commerce brands.
  • The Creator: 10+ years of personal experience building and managing YouTube channels.

The Willhite Difference: I combine the fast-moving mindset of a startup founder with the calm, structured crisis leadership of a former firefighter. I don’t just “do marketing”—I build organized, efficient, and aligned systems that drive ROI.

9+ years of experience

Senior marketing and operations leader with 9+ years at Twitch (Amazon)

4. Fractional Leadership Get executive guidance without the full-time commitment.
Available as Fractional Head of Creator Marketing, Head of Content Strategy, or Head of Marketing Operations.

SERVICES

How I Can Help

  1. Influencer & Creator Partnership Strategy Stop guessing and start scaling. I design and optimize creator programs that drive measurable business results.
    Program design (0 → Operational) including tiering, sourcing, and vetting.
    Full campaign planning, launch strategy, and offer structuring.
    Workflows across marketing, legal, and finance to ensure compliance.
  1. Social Media & Content Strategy I help companies build content engines that drive awareness and long-term brand affinity.
    YouTube Long-form & Shorts strategy.
    TikTok & IG Reels vertical video strategy.
    UGC frameworks and creator briefing systems.
  1. AI-Enhanced Decision Tools Leverage the same logic used at Twitch to eliminate guesswork.
    Custom LLM-based tools for fair creator pricing and fee caps.
    Offer & negotiation recommendation engines.
    Forecasting tools and value comparison.
About Us

WHAT I DO

I help teams build creator programs, content engines, and marketing operations that scale — without the cost of a full-time executive hire.
My consulting focuses on five pillars

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WHO I SERVE

Who I Partner With

  • Venture Capital & PE Firms: I strengthen portfolio companies by building scalable systems that reduce burn and increase growth.
  • Startups (Seed → Series C): I help founders stand up creator strategies and AI pricing tools quickly.
  • E-Commerce Brands: I help brands scale video, UGC, and creator partnerships to increase conversions.
  • Agencies: I help agencies expand their capabilities in creator and e-commerce content to improve client outcomes.
  • Indie Game Developers: I provide influencer marketing and social media marketing support to help studios activate creators, build communities, and scale launch strategies.
WHY WORK WITH ME

Clarity. Structure. Results

  • Deep Expertise: 9+ years leading global creator and campaign operations at Twitch (Amazon).
  • Gaming Heritage: Deep knowledge of the gaming influencer space from my time at Twitch working with some of the biggest names in gaming, and leading Twitch's efforts working with creators of all sizes from top to bottom.
  • Data-Driven: I build AI-powered pricing and contracting systems to ensure your budget is spent wisely.
  • Production Knowledge: Deep expertise in e-commerce content pipelines to help brands convert shoppers.
  • Proven Systems: I bring clarity and structure to growing companies through repeatable frameworks.
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Pricing & Decision tOOLS

AI-Enhanced Creator Pricing & Decision Tools

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I build LLM-based tools and frameworks that help teams price, evaluate, and negotiate with creators based on the same logic used at Twitch.

Deliverables include

  • Creator pricing LLM (fee ranges, caps, fairness logic)
  • Offer & negotiation recommendation engine
  • Creator safety/fit scoring model
  • Deliverables forecasting & value comparison
  • Custom GPT instructions + prompt library
  • Internal playbooks for usage
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4.9

Client Success: Highlight how your firm helped clients

Full range of consultancy & training for data consultation strategic ways for business.
Client Stories

Achieving Financial Goals Together

Outstanding Clarity
Justin brought structure, clarity, and measurable growth to our creator program. His systems eliminated guesswork, improved team alignment, and significantly increased performance across our campaigns. Truly transformative expertise.

Sarah Mitchell

  • Director of Creator Partnerships
Remarkable Results
Our e-commerce video output doubled within weeks thanks to Justin’s workflow systems. He streamlined production, strengthened storytelling, and improved conversion rates across all platforms. A rare combination of strategy and execution.

Daniel Ross

  • CEO/Founder
Systemized Success
Justin rebuilt our creator workflows from the ground up. His AI pricing tools gave us consistency, negotiating confidence, and higher ROI. He operates like a strategic leader without the full-time overhead.

Maya Chen

  • Head of Marketing Operations

Let's Build Something Together, Ready to scale your creator programs and content systems? Whether you need strategic guidance, AI tools, or fractional leadership, I can help you achieve operational excellence.

Providing Services